About Skills Work Books Creative Mokti Connect
Ecommerce · Analytics · Author · Creator

Hi, I'm
Surbhi Priya

Operations mind. Creative soul.

I run ecommerce operations by day, write novels by night, and create content that actually feels like me. 3+ years in D2C startups. 3 books published. Infinite curiosity.

⬇ Download Resume LinkedIn
7+
Years Professional
3
Books Published
5
Marketplaces
300+
Vendors Onboarded
Surbhi Priya
95%+ On-time dispatch rate
✦ 3× Published Author
Surbhi Priya formal
About Me

Where Data Meets
Creativity

I'm an Ecommerce Operations & Analytics professional who's spent 7+ years building things — whether that's a smooth D2C order pipeline, a Power BI dashboard that finally makes sense, or a story that keeps you up at night.

My day job is running backend operations and finance for two clothing brands, Lõma and Sauca — orders, listings, stock, pop-ups and month-end reporting across Shopify, Myntra, Nykaa and Coyu. I also designed and built the internal operations system for both brands. Before this, I spent 3+ years running D2C operations on Shopify, Myntra, Amazon and Flipkart, where I onboarded 300+ vendors, automated product listings with Claude AI, and built dashboards that drive real decisions.

But the truest version of me? A storyteller. I've published 3 novels on Kindle, started my own Instagram channel (bakbak sessions, dance, motivation — all of it!), and built Mokti — a personal brand about freedom, self-expression, and choosing yourself.

🛍️ D2C Ecommerce 📊 Power BI 📚 3× Author 🎬 Content Creator 🤖 AI Tools 💃 Dancer ✨ Built Mokti
Skills & Tools

What I Bring to the Table

Click any card to see exactly what I can do — from ecommerce platforms to analytics to creative work.

🛒

Ecommerce & CRMs

Shopify, Myntra, Nykaa, Amazon, Flipkart, Freshdesk

📊

Analytics & Reporting

Power BI, Excel, SQL, KPI dashboards

🐍

Python & Data

Pandas, NumPy, Streamlit

⚙️

Operations

Order mgmt, inventory, Shiprocket logistics

✍️

Writing & Storytelling

3 published novels, blogs, LinkedIn articles

🎨

Creative & Content

Reels, Canva, video editing, content strategy

🤖

AI Tools

Claude AI, ChatGPT, Midjourney, Gemini

Analytics & Tech Projects

Work That Speaks

Built to solve real problems — an internal operations system, ecommerce dashboards, SQL analysis, Python tools, and marketplace operations.

Lõma Production Studio module map
React · Supabase · Internal Tool

Lõma Production Studio — Internal Operations System

An internal web app I designed and built for a two-brand clothing company: 15 screens covering costing, production, a 38-point quality check, stock, sales across 9 channels and marketplace settlements. Built with AI-assisted development.

View Module Map →
Power BI
Power BI

Ecommerce Analytics Dashboards

Interactive Power BI dashboards tracking revenue trends, inventory dispatch, warehouse KPIs, and customer return analysis for a live D2C brand.

View Dashboards →
SQL
SQL

Customer Return & Refund Analysis

Deep SQL queries uncovering return patterns — top returned products, refund delays, payment method correlations, and customer behavior.

View SQL Projects →
Python
Python · Streamlit

Mood-Based Recommendation & Analytics

Python + Streamlit apps: a mood-based product recommendation engine (Mokti) and a live marketing campaign ROI calculator — both deployed.

View Python Projects →
Ecommerce
Ecommerce Operations

Marketplace Operations — Live Screenshots

Real hands-on screenshots: Shopify collections, Amazon seller panel, Myntra catalog management, analytics tracking, and order workflows.

View Screenshots →
Startup
Startup Journey

3+ Years in a Fast-Paced D2C Startup

From onboarding 300+ vendors to managing 80 daily orders with 95% on-time dispatch — the real grit behind ecommerce operations.

See My Journey →
Experience

7+ Years of Getting Things Done

From managing customer relationships to running operations and finance for two clothing brands.

Backend Operations & Finance Executive
Jun 2026 – Present
The Śauca · Bangalore
  • Run end-to-end operations for two clothing brands, Lõma and Sauca — website, marketplaces, stock, pop-ups and month-end finance.
  • Designed and built Lõma Production Studio, an internal web app for costing, production, quality check, stock, multi-channel sales, marketplace settlements and expenses.
  • Create and maintain product listings on Nykaa and Myntra.
  • Process marketplace orders from Myntra, Nykaa and Coyu, and prepare sales reports for each channel.
  • Manage the Shopify website and its orders.
  • Generate shipping labels and invoices, and keep stock accurate with inward and outward tracking.
  • Prepare stock for pop-up events and record pop-up sales.
  • Prepare month-end sales reports and coordinate directly with the CA.
Ecommerce Operations Specialist / Analyst
Dec 2022 – May 2026
Worxstax Solutions Pvt Ltd · Bangalore
  • Managed end-to-end D2C ecommerce operations across Shopify, Myntra, Amazon & Flipkart.
  • Maintained 95%+ next-day shipping handling 50–80 daily orders during peak seasons.
  • Automated Shopify product listings using Claude AI — improved catalog efficiency and conversion.
  • Led seasonal launches — Holi, Valentine's Day, Pet Lover collections — from mockup to go-live.
  • Built Power BI dashboards tracking KPIs: fulfillment, returns, dispatch delays, customer trends.
  • Managed Shiprocket logistics — NDR, courier coordination, COD RTO reduction.
  • Created Instagram reels and WhatsApp content using Canva for brand promotions.
  • Successfully onboarded 300+ vendors onto the Storeily B2B platform.
  • Handled customer support via Freshdesk, Shopify Inbox, email and chat.
Customer Retention Executive
Jun 2017 – Jun 2021
Vap Technology · Kolkata · 4 Years
  • Managed long-term customer relationships through proactive communication and personalised follow-ups.
  • Collected and channelled customer feedback — coordinated with internal teams to improve service quality.
  • Handled inbound calls, email support & live chat (tawk.to) — contributing to measurable satisfaction improvements.
  • Built strong client relationships that led to higher repeat engagement and customer retention rates.
Published Author

3 Books. 3 Stories.
One Heart.

I write about love, longing, coincidence, and the complicated feelings we don't always have words for — until someone puts them on a page.

Was That Love Or Just
Book 01
Was That Love Or Just...???

A raw, honest exploration of the blurry line between love and something that only feels like it. For everyone who's asked themselves this very question.

Read on Kindle →
That Christmas Eve
Book 02
That Christmas Eve

A story about one magical night that changes everything. Warm, nostalgic, and quietly heartbreaking — the way only Christmas stories can be.

Read on Kindle →
When Coincidence Felt Like Love
Book 03
When Coincidence Felt Like Love

A destiny love story — about two people, a series of impossible coincidences, and the question of whether the universe is really trying to tell us something.

Read on Kindle →
Creative Work

The Other Side of Me

Reels, bakbak sessions, dance, and LinkedIn articles — this is where I show up as myself, unfiltered.

@surbhie.priya
Instagram · Bakbak Sessions · Dance · Motivation · Life Reels
Visit My Profile →
🎤 Bakbak Session ▶

Bakbak Session — Speaking My Mind

Straight to camera, no filter. I talk about things that matter — life, work, choices, and what nobody tells you about growing up in your 30s.

Watch Reel →
✨ Lifestyle Reel ▶

Lifestyle Reel — Being Surbhi

A glimpse into my world — the little moments, the vibe, the energy I bring to everything I do. This one's just me, being me.

Watch Reel →
💃 Dance Reel ▶

Dance Reel — Pure Joy

Because sometimes you just need to dance. This reel is exactly that — unscripted, joyful, and completely me.

Watch Reel →
📝 LinkedIn Article

Why Building Something From Scratch Inspires Me

The thrill of starting with nothing and creating something real — why I'm drawn to building, experimenting, and the messy, beautiful process of making things from zero.

Read on LinkedIn →
📝 LinkedIn Article

From Vendor Onboarding to Customer Operations — My Startup Journey

What 3+ years inside a fast-paced D2C startup really looks like — the operations, the lessons, the chaos, and what I took away from every challenge.

Read on LinkedIn →
Mokti
Mokti Logo

Mokti is my most personal project. The name means freedom — and that's exactly what it represented. It was a space I built for myself and for every woman who's ever felt like she needed permission to just… be.

It started as an experiment — a Python-based mood recommendation app — and grew into a Shopify store and journal that I built end to end in 2026: product listings, store structure and navigation, payment integration, mobile optimisation, branding, and blog pages. The store is no longer live, but everything I learned building it from scratch stays with me.

"Sometimes, instead of waiting for someone to choose you — you choose yourself."

Try Mokti App →
Freedom & Self-Expression Mood Discovery Personal Brand Python + Streamlit Honest Writing Women's Stories
Mokti Brand
Education & Certifications

Always Learning

Continuous growth in ecommerce, analytics, and digital marketing.

🎓

Foundations of Digital Marketing & E-commerce

Google · Coursera

2026
📈

Ultimate Job-Ready AI-Powered Data Analytics

CodeWithHarry

2026
🛒

E-Commerce Made Simple: Zero to Sales

Udemy

2026
🏛️

B.Tech — Information Technology

Bengal College of Engineering & Technology, Durgapur

2013 – 2017
Contact

Let's Build Something Together

Always happy to talk ecommerce operations, analytics, content and building useful tools. Let's talk!

✉ Email Me LinkedIn GitHub Instagram